12 Elul 5785
Dear Friend,
This past week, as the Jewish Federation of Western Mass and Jewish Endowment Foundation supports UMass Hillel, leadership invited Bobby Naimark and me to join them at their BBQ Kickoff event in Amherst. As we drove in to the parking lot, we saw an impressive white tent and were immediately greeted by Melanie Gerard, Hillel’s Director of Advancement and Special Projects, who gave us the background of the event, what they hoped would happen, and the challenges and opportunities for the many Jewish students (2-3,000) who had just arrived on campus.
While it was still an hour before the event was to start, we were taken by the number of student volunteers shlepping the cases of soda, cooking at the grill, and how many of them introduced themselves to us and shared their Jewish journey. There were many tables highlighting the opportunities for Jewish engagement which were as varied as UMass for Israel to Fishing with the Rabbi (Rabbi Aaron Fine (who is known to be an avid angler)).
The event marked not only the start of a new academic year but also a meaningful expression of Jewish pride, community, and purpose. For many of the 200-300 students who came for a burger or dog, it was their first taste of independence; and what a beautiful thing it was to see them choose to begin this new chapter rooted in their heritage.
The atmosphere was filled with joy and connection as students from across the country came together, united by shared values and a love for Judaism. Conversations flowed easily, laughter echoed across the space, and a strong sense of belonging was palpable. These moments are more than just social; they are deeply spiritual and cultural affirmations — reminders that even away from home, our Jewish identity is something to embrace and celebrate.
In just a few short weeks we will read Parasha Lech Lecha, where God tells Abraham, “Lech lecha mei’artzecha” — "Go forth from your land, from your birthplace, and from your father’s house to the land that I will show you." This powerful moment in the Torah parallels the journey of many students arriving at college: stepping out from the comfort of their homes and into the unknown. Just as Abraham’s journey was one of faith and identity, so too is this time for Jewish young adults who are carving their paths while staying anchored in our traditions.
A special highlight of the gathering was the visible pride in Israel. Students spoke passionately about their connection to the Jewish homeland — a pride that is not just political, but personal, spiritual, and historical. In today’s world, where Jewish identity can sometimes be challenged, seeing students stand tall in their beliefs was truly inspiring.
I was especially taken by the number of students who proudly wore a Magen David (a Jewish star) necklace. More than just wearing a necklace, they proudly wore it outside of their shirts.
Hillel is both a sanctuary and launchpad for Jewish students — a place where they can grow, connect, and shine. If the beginning of the semester is any indication, this year promises to be full of learning, leadership, and lasting memories rooted in the strength of Jewish life at UMass.
Adam Solender